Aiden Cut Me in Half Again

Companies Committed to Kids (formerly known every bit Concerned Children's Advertisers) is a Canadian non-profit system which produces and arrogance public service announcements aimed towards kids. Founded in 1990, information technology has produced over xxx public service announcements, covering topics such as drug abuse, conformity, healthy living, self-esteem, and bullying. Its members are private companies that marketplace to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Found of Advice Agencies.

The organization and its campaigns are supported past various television networks, stations and specialty channels throughout Canada, equally well as one border station in the United States (KVOS-TV). Almost of their shorts can exist viewed on their official YouTube channel.

In March 30, 2017, the organisation dissolved after virtually 20 years of running PSAs.

Tropes nowadays in the CCK's ads include:

• Agape of Needles: Invoked and justified in two ads:
  • In "Syringe," a discarded syringe sucks up muddied water from the ground, implied later to exist injected into someone.
  • In "Labyrinth," a grouping of older kids yells to cease a group of younger kids from touching a discarded syringe on the sidewalk.
• Alliterative Proper name: The system's proper name following their renaming in 2013.
• Body Horror: An ersatz version in "Brain," which features a brain made out of electrical wires. A pair of pliers, representing drugs, clips as many wires as it tin at an increasingly rapid pace, until the whole thing is a smoking, short-circuited ruin.
• Broken Aesop: Ice Scream encourage kids to stay salubrious and fit... So they tin can chase and catch an ice cream truck.
• Descent into Addiction: "Rehab" depicts an extremely condensed tale of a drug addict's life, offset as a Cheerful Child on vacation, afterward as a fellow smoking upwardly, and finally as his current cocky being visited at the clinic past his blood brother.
• Ding-Dong-Ditch Distraction: In Knock on Woods, a group of boys convinces ane of the boys to do the Knock Knock Run variant, which is faded out at the end for the message to appear.

  Boy, it'due south not easy being one.

• Dramatic Spotlight: "Brain" and "Crevice" utilize this to highlight their respective visual aids.
• Drugs Are Bad: fifteen out of the 38 ads
• Extreme Close-Upward: "Crack" begins with an XCU of a bag and a voiceover asking "Ever wondered what a handbag of crevice looks like?" Zoom out to reveal information technology's a body bag on a stretcher.
• Girls Have Cooties: The Hunt encourages kids to stay fit lest they are caught by girls (with cooties) and kissed.
• Harsh Discussion Touch on: In "Words Hurt", a trio of female person bullies says some hurtful words at another female by calling her a "loser" and "geek". Several "ha" words are then thrown at the girl, causing her to feel overwhelmed and run off, with the word "get lost" being sent to chase and attack her.
• Heads or Tails?: Moe Funky encourages kids to "use their heads" when making of import decisions instead of playing games. Flipping a coin, alongside with bottle spinning, Drawing Straws and Rock–Paper–Scissors are four of the games depicted.
• Missing Episode: A number of ads—"Elevator," "Interaction," "Cocaine," and "No Characterization on Drugs" amidst them—accept never been posted online.
• Offstage Villainy: In "How Was Your Day?", in which a teacher explains to her son how she helped a student who confessed that his female parent "smashes things and yells and hits him," none of which is shown.
• Oh, No... Not Again!: The What's Your Thing brusk teaches kids that everyone has their ain special talent or power. Ane of them is magic, with a boy performing the Saw a Woman in Half illusion on her sis. The sister calls for their mom, saying that her brother'due south cut her in half over again.

  Sister: Mom! Mom! Aiden cut me in one-half again!

• Perverse Boob: The drug dealer puppet in "Hip Option" is cursed.
• Saw a Woman in Half: One of the abilities depicted in the What's Your Thing short is magic, depicted by a magician sawing his sister in half.
• Scare 'Em Straight: Their earliest ads tended to favor this arroyo.
• Harbinger Loser: Played with in "Loser." The main focus is on a group of kids making fun of a old friend for refusing to take drugs like they do. We see their onetime friend enjoying hobbies, talking to girls, and generally having his life together, prompting the question of who the losers in this scenario really are.
• Tone Shift: Their ads for very modest children tend to be Lighter and Softer, while their ads for teens and preteens tend to be Darker and Edgier.
• Troubling Unchildlike Behavior: "Mimic" is the only advertizement aimed at parents, alarm them confronting modeling unhealthy habits for their children. The lilliputian girl in the advert is shown putting a lollipop stick in her mouth and then placing information technology in her teddy conduct's mouth, patently imitating something her female parent does.

---

erwinterity72.blogspot.com

Source: https://tvtropes.org/pmwiki/pmwiki.php/Creator/CompaniesCommittedToKids

Share this post